The Ascent Company Named Grovara's Official Licensed Territory Manager for Spain
The Ascent Company today announced its appointment as the official Licensed Territory Manager for Grovara in Spain. This strategic designation establishes The Ascent Company as Grovara's exclusive representative for international food and beverage brands seeking entry into the Spanish retail market.
The partnership enables:
Accelerated market access: Fast-tracked entry into Spain's complex retail landscape for global F&B brands.
Regulatory navigation: Expert guidance through EU and Spanish compliance requirements.
Retail distribution: Direct pathways to Spain's leading supermarket and specialty food chains.
Market intelligence: Data-driven insights on Spanish consumer preferences and retail trends.
"Being appointed as Grovara's Licensed Territory Manager for Spain represents a significant milestone in our mission to build bridges between international markets," said Alejandro Guarneros, Founder at The Ascent Company. "This partnership provides global F&B brands unprecedented access to one of Europe's most dynamic retail markets through Grovara's proven platform."
Through this collaboration, The Ascent Company leverages Grovara's B2B marketplace technology while providing the local expertise essential for successful market entry in Spain, creating a powerful combination for international brands.
About The Ascent Company
The Ascent Company specializes in market entry strategy and business development, helping companies navigate cross-border expansion between North American and European markets. With particular expertise in the food and beverage sector, The Ascent provides comprehensive market expansion services for brands seeking international growth.
About Grovara
Grovara is the leading B2B marketplace for global food and beverage brands, streamlining international expansion through its innovative platform. By connecting producers with retailers across global markets, Grovara simplifies the traditionally complex process of international distribution, enabling brands to scale their global footprint efficiently