The Ascent Company Named Long-Term Growth Partner for LUOYA in North American Markets
The Ascent Company today announced its appointment as the official growth partner for LUOYA in Mexico and the United States. This strategic alliance establishes The Ascent Company as LUOYA's dedicated market expansion specialist for their innovative digital loyalty platform across North America.
LUOYA, headquartered in Madrid, has revolutionized customer loyalty programs by creating frictionless digital loyalty cards that integrate directly with Apple Wallet and Google Wallet—eliminating the need for customers to download separate apps. Their platform has already achieved significant success in Spain with over 30,000 active users and an impressive 85% customer retention rate.
The partnership will focus on:
Market penetration strategy: Developing tailored entry approaches for LUOYA's digital loyalty platform in Mexican and US hospitality markets.
Restaurant and café partnerships: Connecting LUOYA with premium dining establishments seeking modern, frictionless loyalty solutions.
Growth acceleration: Implementing targeted approaches to drive adoption among high-end hospitality businesses across North America.
Localization expertise: Adapting LUOYA's successful European loyalty model to North American consumer expectations.
"We're excited to serve as LUOYA's long-term growth partner in North America," said Alejandro Guarneros, Founder at The Ascent Company. "Their app-free digital loyalty solution addresses a critical pain point for restaurants and cafés looking to increase customer retention without creating friction. Our deep understanding of both Mexican and US hospitality markets positions us uniquely to help LUOYA achieve significant penetration."
This collaboration leverages The Ascent Company's proven track record in cross-border business development, with specialized experience guiding European technology companies through the complexities of North American market entry and expansion.
About The Ascent Company
The Ascent Company specializes in market entry strategy and business development, helping companies navigate cross-border expansion with particular strength in North American and Spanish markets. The Ascent provides comprehensive market expansion services for companies seeking international growth.
About LUOYA
LUOYA transforms customers into fans through frictionless digital loyalty programs that integrate directly with Apple Wallet and Google Wallet. Their platform eliminates the need for separate loyalty apps while providing businesses with powerful analytics, automated marketing campaigns, and multi-branch management capabilities. With 30,000+ active users and an 85% customer retention rate, LUOYA has established itself as an innovative leader in the loyalty space across Spain
